AJ's Men: HORACE

The world's most masculine jewellery line. Vintage 1980s GI Joes made into necklaces and brooches. Strong, tough, a bit battered, and plastic - just like a real man should be. Necklaces are made with vintage gold or silver plated curb chain and necklaces and brooches are made with original individual classic action figures. Each comes with a signed photographic print and a unique 'character bio' for each piece. Free postage in the UK.

This unique brooch is called Horace. He's a bad hombre and has a real lust for enforcing the law, even if its a law he's just made up. He's a freelance sheriff and he's so manly he sweats acid, which is why he can't wear a shirt, or be touched by anyone.

Horace is the first of AJ's men to be available, launched on International Men's Day. More of Aj's Men coming soon.